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The dragonfly effect
Name: The dragonfly effect
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The Dragonfly Effect is a model that taps concepts from social media, marketing strategy, and consumer psychology to help people achieve a single, concrete goal. We named it after the only insect that can move swiftly in any direction, and even hover, when its four wings are moving in harmony.
The dragonfly is the only insect able to propel itself in any direction when its four wings are working in concert. It symbolizes the importance of integrated effect and is akin to the ripple effect—a term used in economics, sociology, and psychology to indicate how small acts can create big change. The Dragonfly Effect - Quick, Effective Ways to Use Social Media to Drive Social So goes the legendary inspiration behind Uber, a story now. The Dragonfly Effect has ratings and 76 reviews. Maria said: This book is based on the highly acclaimed and sought after class, Power of Social Techn.
Jennifer/Andy: At its core the idea is that small, well-coordinated acts can lead to big change. The Dragonfly is a symbol of change, transformation and rebirth, it also happens to be the only insect that can fly in any direction, and even hover when its four wings are beating in concert.
The Dragonfly Effect examines how people are using social media to connect and form groups that create change throughout the globe. The Dragonfly Effect: How social media can create big change, by Andy Smith. Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power.
30 Sep - 3 min - Uploaded by dflyeffect Andy Smith and Jennifer Aaker, co-authors of The Dragonfly Effect introduce themselves and. We call this phenomenon of using social technology for impact the “Dragonfly Effect.” It is a method that coalesces the focal points of our careers—research and .